October 22, 2014

Focus on Results

Don’t miss out! CALSA’s Focus on Results is unlike any other Symposium you’ve ever attended. We provide a strategic partnership opportunity that helps you meet your company’s goals! You customize the time to address your needs, maximizing value. The agenda is set to accommodate your Focus Group Panels and ” Superintendent Shark Tank” sessions at the beautiful Intercontinental The Clement Hotel in Monterey – January 30-February 1, 2015. Read more details below!


About the Weekend

The 8th Annual CALSA Focus on Results Symposium will be held January 31 – February, 2 2014 at The Intercontinental The Clement Monterey Hotel overlooking the beautiful Monterey Bay at 750 Cannery Row. This luxury hotel is located adjacent to the Monterey Bay Aquarium on historic Cannery Row. We would very much appreciate your participation as a valued Corporate Partner in this outstanding annual event. Tom Davis, a longtime respected educational consultant, is putting together the panels of educators and administrators.

The Weekend Schedule

CALSA Focus on Results Symposium begins on Friday, January 31st at 4:30 p.m. with an orientation for you, our corporate partners. This is followed by a special Friday night reception and Casino Night with delicious cultural “tastes” from Latin and South America and great networking from 6:00 PM – 11:00 PM at the Clement Monterey Hotel. Breakfast and lunch events will be held on both Saturday and Sunday, February 1st and 2nd, 2014. The Focus Group Panels with educators will be held on Saturday and Sunday. On Saturday night, we have a Latino Luau dinner, dancing and more networking. The Focus on Results event concludes at 11:00 AM, including lunch, on Sunday, February 3rd. We have limited spaces available. Please contact us soon!

Potential Sponsors

The California Association of Latino Superintendents and Administrators (CALSA) is pleased to invite you to participate in our 8th Annual “Focus on Results” (FOR) Symposium in Monterey, CA that takes place from Friday afternoon, January 31 – Sunday morning, February 2, 2014. We have some very exciting changes ahead for valued Corporate Partners that sponsor this year’s event, in addition to our outstanding Focus Group Panels and great networking. The “Focus on Results” Symposium was established in 2006 to provide a unique venue for dedicated Educational Leaders to interact with our Corporate Partners, companies like yours, and influence the development, refinement, and delivery of effective products and services impacting educational settings where Latino children are enrolled.

Here’s how you can participate…

Corporate Partner “Focus Group Panels”

Our Corporate Partners sponsor either one or two Focus Group Panels. You are assigned to a Focus Group Panel with a minimum of five other administrators in a focus group setting to help with your critical market research. These are not sales presentations, but instead are collaborations to assist companies like yours to fine tune the development of their products and services.

“Shark Tank Sessions”

New this year, we are introducing the CALSA “Shark Tank” Sessions which provide you with a valuable pitching environment to Superintendents, much like the ABC-TV program.On Friday, January 31, 2014, prior to our orientation sessions and special VIP Reception, CALSA is pleased to initiate its new exciting series of Superintendent Shark Tank Sessions. Similar to the ABC TV hit series, your company will have the opportunity to present its product to four top Educational Administrators (i.e. District Superintendents or Chief Business Officers) sitting on the CALSA Shark Tank from 4:30 pm – 5:30 PM. There will be two 30-minute sessions.

The Administrators will be asked to listen attentively to your 15-20 minute presentation and then give a “thumbs up” or “thumbs down” with their comments along with the other members of your panel. If your company receives 3 out of 4 “thumbs ups”, you will also be eligible to give a short presentation to all attendees at one of the CALSA meal events during the weekend.

By giving a “thumbs up” to the presenter, the Administrator also agrees to help set up a one-hour meeting within 6 months after the “Shark Tank Session” on site at their school district with appropriate district staff who can evaluate your product. We have a very limited number of spaces so please confirm your interest in participating on a  one or two “Corporate Partner Focus Group Panels” or a “Shark Tank” panel no later than September 30, 2013 and we will reserve a spot for you!

(Unfamiliar with the Shark Tank television program? Watch a sample Shark Tank episode here: http://watchabc.go.com/shark-tank/SH559076)